Google Digital Garage Certification Practice Exam

When developing an online business strategy, the initial focus should be on creating clear goals and identifying a unique selling proposition (USP). Establishing goals is vital as it provides direction and helps in measuring success. These goals could range from sales targets to customer engagement metrics, guiding every aspect of your strategy.

Identifying a USP is equally important, as it differentiates your business from competitors. A strong USP highlights what makes your offering unique, addressing the specific needs or problems of your target audience. This differentiation is crucial in attracting customers and establishing a brand identity in a competitive market.

While conducting competitor research, choosing a domain name, and setting up website hosting are indeed important components of creating an online business strategy, they are typically actions that follow the foundational steps of defining goals and the USP. By first clarifying your objectives and what sets your business apart, you will be better positioned to select a suitable domain name, analyze competitors strategically, and establish hosting that aligns with your business's needs.